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SONG YUANPENG · BEIJING

01Services

Commercial Films

Brand films, product films and e-commerce hero video — product form, material and light held from first frame to last.

01 / Who it is for

When this service fits

If you need a film that ships rather than a concept demo, this is the service for it.

  • Brands and agencies that need a film they can actually put into market.
  • The product's form, material and colour cannot drift in any single frame.
  • The schedule is fixed and delivery has to clear review and hit platform specs first time.
  • There is no budget for a live-action shoot, but the bar is live-action quality.

02 / What we make

What can be produced

Brand films, product films and e-commerce hero video — product form, material and light held from first frame to last.

01

Brand film

60–90 seconds that say what the brand is and why it is worth remembering.

02

Product capability film

One core capability turned into something a viewer can follow.

03

E-commerce hero video

Built around the listing page and main image, with the cover frame delivered separately.

04

Material and macro inserts

Texture shots — liquid, metal, fabric — for cutaways and transitions.

05

Space and retail loop

A narration-free loop for in-store and trade-show screens.

06

Splash and pre-roll

Short cutdowns composed separately for each placement's ratio.

03 / How we work

From brief to final delivery

Every stage has a defined output; the next stage starts once it is signed off.

  1. 01
    Brief and quoteConfirm usage, placements, length and schedule; return a scope and a deliverable list.
  2. 02
    Concept and scriptOne clear proposition and one script that can actually be executed.
  3. 03
    Visual development and boardsLock the grade, the palette and the lens language; produce boards and key frames.
  4. 04
    Shot production and continuityGenerate shot by shot, checking product form, material and light on every single one.
  5. 05
    Edit, grade and soundFinish rhythm, colour and sound, and output the master.
  6. 06
    DeliveryOutput every agreed version and asset to spec.

04 / Core capability

The capability behind it

  • AI video direction
  • Visual development
  • Product form and material continuity
  • Light and colour consistency
  • Storyboard design
  • Shot control
  • Multi-version output
  • Editorial supervision

05 / Deliverables

What you receive

Exact specs are confirmed per project; versions you do not need are not pushed into the list.

  • Final video master
  • Landscape 16:9
  • Vertical 9:16
  • Square 1:1
  • Multiple cutdowns
  • Key visual
  • Still assets
  • Project files

06 / Related Case

Case material being organised

Real project case studies for this service go live once each project's assets are confirmed. Until then, no cross-project plates are presented.

Have a project in mind? Let’s discuss it first.

Share the format, scope, timeline and deliverables you need before production starts.

Discuss Your Project