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SONG YUANPENG · BEIJING

02Services

Narrative Ads & Short Drama

Character-led stories with one clear turn — and the continuity discipline to keep them running as a series.

01 / Who it is for

When this service fits

Making one good episode and making a hundred consistent ones are different skills. This service delivers the second.

  • The brand message needs a story and a character to carry it, not a voice-over explaining it.
  • It is not one episode: the same face, the same wardrobe and the same space must survive across episodes.
  • You are releasing on an episode rhythm, and each episode needs its own hook and its own close.
  • Short drama is a long-term content line, not a one-off campaign.

02 / What we make

What can be produced

Character-led stories with one clear turn — and the continuity discipline to keep them running as a series.

01

Narrative ad

30–90 seconds, one emotional turn, led by character.

02

Brand short drama

Brand message carried by relationships rather than inserted product shots.

03

Serialised short drama

Multi-episode continuity, boarded and continuity-managed episode by episode.

04

Character spin-off

Side stories extended from the main line, built for continuous publishing.

05

Trailers and behind-the-scenes

Warm-up content cut from material already generated.

03 / How we work

From brief to final delivery

Every stage has a defined output; the next stage starts once it is signed off.

  1. 01
    Story and character designLock the structure, the relationships and where the emotion lands; produce character design.
  2. 02
    Environment and visual developmentLock space, material and grade; produce environment design and key frames.
  3. 03
    Boards and shot listBreak the script down scene by scene and shot by shot: scale, blocking, camera movement.
  4. 04
    Episode production and continuityProduce episode by episode, checking faces, wardrobe and sets hold across cuts and across episodes.
  5. 05
    Edit, sound and gradeFinish each episode and keep the grade consistent across the series.
  6. 06
    Series deliveryOutput masters, versions and design assets by episode.

04 / Core capability

The capability behind it

  • AI video direction
  • Narrative structure
  • Character consistency
  • Environment consistency
  • Performance and blocking
  • Storyboard design
  • Shot control
  • Series production management

05 / Deliverables

What you receive

Serialised work is delivered in batches, each with a continuity reference sheet.

  • Episode masters
  • Series masters
  • Landscape and vertical
  • Subtitled versions
  • Key visual
  • Character design sheets
  • Environment design sheets
  • Project files

06 / Related Case

Case material being organised

Real project case studies for this service go live once each project's assets are confirmed. Until then, no cross-project plates are presented.

Have a project in mind? Let’s discuss it first.

Share the format, scope, timeline and deliverables you need before production starts.

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