03Services
Campaign Variants & Performance Creative
Multiple hooks and endings cut from one concept, versioned per placement so paid media can actually be tested.
01 / Who it is for
When this service fits
What this service delivers is not one better film — it is an asset library you can put spend behind.
- The media team needs enough variants to actually test, not one film run to exhaustion.
- One asset has to cover several platforms, several placements and several ratios at once.
- Delivery has to follow a naming convention and drop straight into the ad platform.
- Creative needs to keep iterating against returned data rather than ship once.
02 / What we make
What can be produced
Multiple hooks and endings cut from one concept, versioned per placement so paid media can actually be tested.
01
Multiple hooks
One film with several first-three-second openings, built to test click-through.
02
Multiple endings
Different closes and calls to action, built to test conversion.
03
Multiple durations
Separate 6s, 15s and 30s edits — independently cut, not truncated.
04
Per-placement ratios
16:9, 9:16, 1:1 and 4:5 composed separately, never one crop reused.
05
Multi-language subtitle versions
The same picture with different subtitle and voice-over tracks.
06
Sound-off versions
Fully legible with no audio at all.
03 / How we work
From brief to final delivery
Every stage has a defined output; the next stage starts once it is signed off.
- 01Concept and hook libraryFix the core concept, then produce a set of testable hook directions.
- 02Version matrixCombine hooks, endings, durations and placements into one explicit version table.
- 03Master shot productionProduce every shot the masters need, keeping them reusable across versions.
- 04Versioned editCut every version in the matrix, checking on each that the hook really is up front.
- 05Spec adaptation and deliveryOutput ratio, duration and naming per placement, with a version reference sheet.
04 / Core capability
The capability behind it
- Hook design
- Version matrix management
- Shot reuse
- Batch delivery conventions
- Multi-ratio composition
- Subtitle and voice-over versions
- AI video direction
- Iteration against performance data
05 / Deliverables
What you receive
Version counts are set by the media plan; the matrix is agreed before production starts.
- Version matrix sheet
- All cutdowns
- Per-placement ratios
- Subtitle files
- Cover frames
- Key visual
- Still assets
- Project files
06 / Related Case
Case material being organised
Real project case studies for this service go live once each project's assets are confirmed. Until then, no cross-project plates are presented.
Have a project in mind? Let’s discuss it first.
Share the format, scope, timeline and deliverables you need before production starts.